DS Studio
Graphic Design
The client requested graphic design services for their printing needs. Additionally, a brand guideline was created to ensure that all visual elements across their materials were consistent.
About / Objective
DS Studio is a recently established beauty salon specialising in professional waxing services.
For this particular project, the client sought designs that effectively showcased their services. The professional design deliverables encompassed the development of a loyalty card, accompanying stickers, an informative flyer detailing services, and a refined invitation for the inauguration event.
Strategy\Tactics
The following strategy and actions were developed:
Personas
Prior to beginning the design process, two initial steps were taken. First, it was crucial to comprehend and pinpoint the target clientele for the business owner's establishment.
Brand Guideline
Secondly, a brand guideline was created considering the business owner's profile and client personas; this would assist in developing the requested materials. Finally, the client was also informed about the importance of maintaining a consistent design pattern across all company materials.
Graphic Design
After finalising the brand guidelines, the collateral visuals were created using Canva (a user-friendly graphic design platform). Finally, the client was presented with three distinct versions of each material, allowing them to select their preferred designs.
Optimised design iteration
The final stage of the project involved meticulously reviewing each design, confirming the accuracy of all information and ensuring the client's satisfaction with the optimised design iteration.
Project Outcomes
Loyalty Card
Two distinct reverse sides (Side B) were designed for the loyalty card.
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