DS Beauty Aesthetics
Rebranding, Graphic Design Consultancy, Local SEO, and Website Creation
Facing the need to change their business name ( DS Studio - DS Beauty Aesthetics), they sought consultancy to determine if a rebranding was necessary. Alongside this, they requested the creation of a one-page website to effectively showcase their services. As an additional service, assistance with local SEO was provided, including setting up their Google My Business account.
About / Objective
BS Beauty Aesthetics is a well-established beauty studio renowned for its exceptional services catering to a predominantly female clientele. In response to changing market dynamics and business requirements, the decision was made to undergo a significant transformation, including the potential need for rebranding. The objective was to ensure that the studio's identity aligned seamlessly with its evolving business goals while maintaining its commitment to delivering top-notch aesthetic services. Additionally, the studio aimed to enhance its online presence through the creation of a new website and implementation of local SEO strategies to better reach and engage with its target audience.
Strategy\Tactics
The following strategy and actions were developed:
Consultancy and Rebranding Assessment
Brand Identity Development
Logo Redesign and Graphic Design
A thorough consultancy session was conducted to assess the necessity of rebranding in light of the business name change. Factors such as target audience demographics, market positioning, and brand perception were carefully evaluated to determine the most appropriate course of action.
Based on the findings from the consultancy session, a comprehensive plan for rebranding was devised. This included conceptualizing a new brand identity that would effectively communicate the studio's essence while appealing to both existing and potential customers.
As part of the rebranding process, efforts were focused on redesigning the studio's logo to reflect its updated identity. Several design concepts were developed, with a keen emphasis on creating a visually compelling and memorable logo that encapsulated the essence of BS Beauty Aesthetics.
One-Page Website Creation
In addition to rebranding, a one-page website was created to serve as a digital storefront for BS Beauty Aesthetics. The website was designed to provide visitors with a comprehensive overview of the studio's services, pricing, and contact information in a visually appealing and user-friendly format.
Local SEO Assistance
Recognizing the importance of local search visibility, assistance was provided in setting up BS Beauty Aesthetics' Google My Business account. This involved optimizing the business listing with accurate information, high-quality images, and relevant keywords to enhance its visibility in local search results.
Website: Dsbeautyaesthetics.ie
Instagram: dsbeautyaesthetics_
Project Outcomes
The rebranding initiative resulted in a refreshed and modern identity for BS Beauty Aesthetics, positioning the studio for continued success in the competitive beauty industry.
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