Ling's Collection
Social Media & Website Management
The client requested social media management and website management services for their Shopify online store. The primary focus was on updating the website layout and creating product pages, alongside assisting with social media efforts.
About / Objective
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Ling's Collection is an online boutique offering a curated selection of fashion and lifestyle products.
For this project, the client sought assistance in enhancing their online presence and improving the functionality and aesthetics of their Shopify website. The professional tasks included updating the website layout, creating product pages, managing menus, and uploading content such as images and product descriptions.
Strategy\Tactics
After conducting a thorough social listening and situational analysis, the following strategy and actions were developed:
Website Layout and Product Pages
Content Upload
Social Media Assistance
A significant portion of the work involved redesigning the website layout on Shopify to ensure it was user-friendly and visually appealing. Product pages were created with detailed descriptions and high-quality images to enhance the shopping experience.
Content management was a critical component of this project. This included uploading new product images, writing engaging and informative product descriptions, and ensuring all information was accurate and up-to-date.
In addition to website management, I provided assistance with Ling's Collection's social media efforts. This involved creating and scheduling posts, engaging with followers, and maintaining a consistent brand voice across platforms.
Optimised Design Iteration
The final stage of the project involved reviewing and refining all website elements to ensure a cohesive and polished final product. This included double-checking all content for accuracy, verifying the order and payment processes, and ensuring that all other elements related to the website's functionality were properly set up and working smoothly.
Website: lingscollection.ie
Instagram: linglingscollection
Project Outcomes
The project resulted in a well-organized and aesthetically pleasing Shopify website that effectively showcases Ling's Collection's products. Additionally, the enhanced social media presence contributed to increased engagement and brand visibility.
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