Residencial Marmoraria
Search Engine Optimisation
During college, we were provided with the opportunity to work with companies as a means of applying the knowledge we had acquired in our classes.
About / Objective
Residential Marmoraria is a family-owned company located in Arujá City, São Paulo, Brazil, specialising in selling and producing natural stone products, including marble and granite pieces. With over 25 years of experience in the industry, the company has been serving domestic and commercial clients.
The assignment's main objective was to increase website traffic through organic search.
Strategy
Although standard SEO tactics were employed, such as engaging headlines, the most valuable outcome of this assignment was the improved ability to identify the unique features that set the client's website apart from its competitors. For example, in the case of Residencial Marmoraria, the client offers a specialized marble installation service for churches that their competitors do not provide.
Strategy\Tactics
Prior to implementing the strategy on the website, a comprehensive SEO audit was conducted, which included the following steps:
Keyword Basket
Segmentation Methods
Keywords Selection
The company specialises in selling and installing marble and granite stones. As such, relevant keywords for their website include the type of room where the stones are installed, marble and granite products (e.g. tables and sinks), and the quality of their products and services.
An analysis was conducted to identify the historical search volume and relevance of the brainstormed keywords to optimize the keyword basket. Based on their respective segments, we organised the keywords into different groups.
The selection of keywords related to marble for churches was identified as an opportunity for the SEO strategy, as the number of search queries related to this topic was relatively high, and not all competitors use these keywords.
Website Optimisation
A website optimisation was performed to enable the creation of new pages with engaging content customised to the services provided. Keywords such as 'marble for churches' were included on those pages to ensure the content was relevant and targeted.
Google my Business
To improve their geographic SEO and increase their visibility in local search results, the company was added to Google My Business, so potential customers searching for services in the company's region to easily find them on Google Search and Google Maps.
Project Outcomes
The website's visits increased by 97% in the first month after applying SEO.
Moreover, there was also an increase in the number of website visitors coming from organic search.
Get in Touch